Privacy Policy

Deal Origination is a UK acquisition sourcing and screening platform used to identify, screen and review potential acquisition opportunities using public company information and user-entered research records.

For any privacy question or request, contact: hello@dealorigination.co.uk.

Account and access information. For invited users this may include:

• Name
• Email address
• Account role or access level
• Authentication and account-status information

Authentication is handled through the configured authentication service. Deal Origination does not store users' plaintext passwords.

Information created through use of Deal Origination. This may include:

• Searches and search criteria
• Saved Searches
• Playbooks
• Shortlists
• Pipeline records
• Review decisions
• Notes
• Company reviews
• Other information voluntarily entered into the platform

Public company and individual information. Deal Origination processes information made publicly available through Companies House and, for selected companies, other public business sources. This may include:

• Company information
• Registered addresses
• Directors and officers
• Director age and tenure information
• Persons with significant control
• Company ownership and control information
• Filed financial information
• Charges
• Insolvency information
• Filing information
• Other public business information

This information is generally obtained from public sources rather than directly from the individuals concerned.

Correspondence. Information provided when somebody requests access, emails Deal Origination, requests support or otherwise communicates with us.

Technical information. General technical, security and session information generated through use of the hosted service necessary to operate and protect the platform.

Information may come from:

• The user directly
• Companies House
• Publicly accessible company websites
• Other publicly available business sources
• The platform's authentication and hosting infrastructure

Information is used to:

• Provide and secure access to Deal Origination
• Operate the acquisition sourcing and screening workflow
• Perform company, ownership, succession and financial analysis
• Create and manage searches, Shortlists and Pipeline records
• Produce Acquisition Review reports
• Maintain security and reliability
• Respond to access requests and support enquiries
• Improve and maintain the service

Depending on the processing, Deal Origination may rely on:

Contract — steps connected with providing the service, where information is required to provide access or functionality to an authorised user.

Legitimate interests, including operating and securing the platform, providing professional acquisition research functionality, analysing publicly available corporate information for legitimate business and acquisition-research purposes, and maintaining and improving the service.

Where legitimate interests are relied upon, those interests are considered against the rights and interests of affected individuals.

Legal obligations, where information needs to be processed or retained to comply with applicable law.

Consent is not the general lawful basis unless processing genuinely relies on consent.

Much of the corporate information used by Deal Origination comes from the UK public register maintained by Companies House.

• The underlying information is publicly accessible
• Companies House receives and publishes information filed with it
• Public-register information should not be assumed to have been independently verified for accuracy
• Deal Origination may process and organise that information for acquisition research
• Users should verify material information against current source documents before relying on it

Deal Origination is not affiliated with or endorsed by Companies House.

Information may be processed by service providers necessary to operate Deal Origination, for example:

• Hosting and platform providers
• Authentication providers
• Infrastructure and security providers
• Other service providers required to deliver platform functionality

Deal Origination does not sell personal information to data brokers or advertisers. Some infrastructure providers necessarily process information in order to deliver the service.

Some technology providers may process information in countries outside the UK. Where this occurs, processing and transfers are handled in accordance with applicable data-protection requirements and the arrangements of the relevant service provider.

Information is retained only for as long as reasonably necessary for:

• Providing the service
• Maintaining an authorised account
• Maintaining legitimate acquisition and research records
• Security
• Resolving disputes
• Meeting legal obligations

Retention may depend on the nature of the information and the purpose for which it is held.

Reasonable technical and organisational measures are used to protect platform information. No system can be guaranteed to be completely secure.

Depending on the circumstances and the lawful basis, individuals may have rights relating to:

• Access
• Rectification
• Erasure
• Restriction
• Objection
• Data portability
• Withdrawal of consent where processing actually relies on consent

Right to object. You have the right to object to processing carried out under legitimate interests. To exercise this or any other right, contact hello@dealorigination.co.uk.

A request concerning information originating from Companies House may not necessarily result in alteration or removal of the underlying Companies House record. Where appropriate, you may also need to contact Companies House regarding the source record.

Deal Origination may generate qualification indicators, financial estimates, succession indicators and other analytical outputs. These are decision-support tools. They do not make legally binding acquisition decisions on behalf of users. Acquisition decisions remain subject to human judgement and verification.

Privacy concerns should first be sent to hello@dealorigination.co.uk.

Individuals also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk.

This policy may be updated as Deal Origination or applicable requirements change.

Last updated: 15 August 2026