About
Built for the practical work of acquisition origination
Acquisition sourcing is often fragmented across company databases, spreadsheets, notes, email, LinkedIn and disconnected follow-up systems.
Deal Origination was created to bring that work into one structured acquisition workflow — from defining the market and screening companies through to owner contact, follow-up and seller qualification.
“Continuously convert a defined acquisition market into qualified owner conversations.”
The principles behind the platform
How Deal Origination is built
Evidence over assumption
Use public company, ownership and financial information before assumptions.
Progressive filtering
Apply deeper analysis only after cheaper structural filters have reduced the population.
Uncertainty should be visible
Missing or incomplete information is identified rather than converted into false certainty.
Human judgement remains central
The platform supports the decision-maker; it does not decide whether to acquire.
A clear next step for every target
Every target should have an explicit next action, due date or blocker.
Who it is for
A focused tool, not a general-purpose product
Deal Origination is designed for corporate acquisition teams, SME acquirers, searchers and investors, and M&A advisers conducting proprietary UK SME origination. It is not a mass-market lead-generation or generic sales tool.
Interested in using Deal Origination?
Access is currently approved manually.